MDN logo

The TV Buying Process

Buying airtime can seem a little daunting at first glance. It’s probably fair to say it’s a process best left to the professionals. ‘Right Here!’

Targeting the right audience

It’s one thing to make a great advert, but in order for us to make it effective, we have to then link that ad to your target audience. A kind of dating agency to pair up advert and viewer if you will. This is where media buying comes in.

If you’re new to this process, a good starting point might be to consider where you’d like your ad to be shown, regionally or nationally? Are you hoping to gain maximum exposure during peak viewing times or choose a cost efficient daytime campaign? Which channels might be suitable for your intended audience? Something niche such as Discovery Turbo, or a broader scope via ITV1?

play arrows

Buying airtime

There are several ways to buy airtime, whether you aim for a target number of television ratings (TVR’s), or choosing a guaranteed number of spots or opting for a fixed cost per thousand.

Of course everything comes at a price. We’ll take a look at your budget and realistically deliver the best possible rate of return.

Once you’re up and running, we have a vast range of tools and analytical software we can use, to see how well your ad is performing. These include monitoring web traffic, surveys and collating search volume data. Because if your advert isn’t doing its job properly, then neither are we.